【摘要】 当代消费文化的转变,使消费呈现符号化的特征。在这种形势下,企业应当创造有文化符号价值的品牌文化,有助于其在激烈的市场竞争中独树一帜,获得新的价值源泉。更多还原

【Abstract】 As the change of modern consumption culture, consumption appears the characteristic of symbol. Under this situation, the business enterprise should create the brand culture that contain the worth of culture symbol, and that benefits a business enterprise to set up a special position and acquires the new headspring of worth in vigorous market competition.更多还原