【摘要】 本文通过产品开发中色彩设计的相关论述,着重探讨了数字色彩与产品材质、环境功能、光色调和等因素的相互关系,并研究了关注产品的色彩应用对消费者心理和企业品牌形象的影响。总结出在现代产品开发设计中,对数字色彩的研究具有非常重要的现实意义。更多还原

【Abstract】 Through discussions on color design in product development, this paper focuses on the study of correlation between digital color and material of product, environmental functions, and tones etc. It also studies the effect of paying attention to the application of product color on consumer psychology and brand image. It summarizes that the study of digital color has significant meaning in the development and design of modern products.更多还原