【摘要】 长江游船旅游产品目前仍以观光型产品为主,随着游船业和休闲旅游市场的发展,长江游船开发休闲旅游产品是必然趋势。文章指出游船休闲旅游产品应具有舒适性、参与性和选择性等特点;提出营造休闲氛围,完善游憩设施和休闲娱乐活动,提升服务质量,开发中下游航线,实现差异化竞争,二元营销等开发长江游船休闲旅游产品的对策。更多还原

【Abstract】 The present cruise ship product on Yangtze River is mainly a sight-seeing product, the trend of which is to develop leisure travel products with the growth of inland cruise industry and leisure tourist market. In this paper, problems of present cruise ship travel products on Yangtze River have been analyzed, measures and developing suggestions for a leisure cruise ship products are put forward on bases of that. The author puts forward that the cruise ship leisure travel products should be characterized by comfortable, participant and optional. The measures and suggestions include creating a leisure surrounding, improving recreational facilities and activities, enhancing service quality, extending the cruise line to middle and lower reaches, developing diverse products and adopting different marketing to different tourists.更多还原