【摘要】 基于企业营销策略SWOT分析方法,对广东新会圭峰山风景名胜区目前存在的优势与劣势进行详细的定性分析,并确定其在发展过程中可能遇到的机遇和挑战。分析结果表明,景区具有“近市”区位与资源丰富等优势,但也存在宣传不足、保护不周与管理不善等方面的劣势。因此景区如何抓住侨乡故里情结浓、葵乡文化集聚与政府支持等机遇,迎接住来自附近景区竞争压力与城镇经济落后的挑战,发挥优势,避开劣势,树立形象,打响品牌是目前景区旅游发展中面临的重大问题。对此提出圭峰山风景名胜区旅游发展的四大战略,如打造特色文化生态旅游品牌,推行五邑联游,制定优惠政策,实施规范化管理等。更多还原

【Abstract】 Urban morphology consists of material form and immaterial form.The impaction on urban material morphology caused by orbit traffic in Guangzhou mostly embodies in three aspects: urban space structure?urban size and land using.The development of orbit traffic can help Guangzhou transform its urban space structure from single-center to multi-center?enlarge the urban size and better the quality and function of the land along the line.The impaction on urban immaterial morphology mostly embodies in the aspect of urban culture.The orbit traffic creates the urban orbit traffic culture,increases the urban functioning efficiency and makes the urban green traffic come true.更多还原