【摘要】 本文建立了多策略混合的动态让步策略模型,解决了目前在自动议价系统中让步策略过于简单的问题.建立了消费者议价行为影响因素的框架模型,提出了在电子商务环境下进行消费者议价行为实证研究的方法,设计了用于实证研究的实验系统.此外,还提出了将消费者议价数据和消费者特性相结合,进行消费者议价行为分类的加权分类方法.更多还原

【Abstract】 To solve the problem that the concession tactics in the automated bargaining system is overly simple,a dynamic concession tactic mixed with several single tactics is set up in this paper.Also,a model of influence factors on consumers’ bargaining behavior is established.And a demonstration method which is fit for the research on consumers’ behavior under the e-commerce environment is suggested.At the same time,an experiment system is designed,and a classification method with different weight is proposed.In the method,consumers’ offering data and their characteristics are taken into consideration together.更多还原