【摘要】 针对由一个制造商(主方)和一个经销商(从方)组成的分销系统,在一类兼具价格弹性和服务敏感性的随机需求模式下,给出了经销商和生产商利润函数,建立了分销系统主从对策模型,并用数值方法进行求解。最后,通过仿真比较了这类需求模式与仅具有价格弹性的随机需求模式对分销系统绩效的影响,同时也分析了需求波动的变化、经销商目标利润率的变化、价格折扣的变化给模型带来的影响。更多还原

【Abstract】 This paper studies a distribution system in which a manufacturer (leader) supplies a single product to a dealer(follower).Under stochastic demand with price-elasticity and service level-sensitivity,the total profit functions for the dealer and the manufacturer are given,respectively.Based on that,the optimal inventory decision policy and thc price discount to be offered by the vendor are determined as a solution to a Stackelbcrg game,which is solved by numerical method.Finally,the effect of demand mode on the performance of distribution system is compared between this demand mode and demand only with price-elasticity by simulating scheme.The simulation results of this model on thc different demand variance,goal profit rate of the distributor and price discount and different coordination means are also proposed.更多还原