【摘要】 运用访谈法、问卷调查法及文献资料法等,对重庆市体育彩票市场的现状进行了调查.结果表明,宣传力度不够、服务质量不高、设备落后、玩法缺乏创新、区县体育部门与体彩分中心的配合不够是重庆体育彩票市场存在的不足,并提出对策建议:加大对体彩宣传工作的资金投入,提高服务质量,努力打造体育彩票新的增长点,进一步加大资源和玩法整合力度,加强体彩基础设施建设.更多还原

【Abstract】 The author used the methods of article-material,expert-interview and questionnaire-investigation to investigate the sports lottery market of Chongqing city.The result proves the shortcomings of sports lottery of Chongqing:lack of service quality,creative playing method and publicity,out-of-date equipment and little communication between the sports departments of the counties and the sports lottery branches. And also some strategies and suggestions are given here such as;financing the publicity of sports lottery, improving the service quality,creating more new growing points of sports lottery,integrating the playing method of lottery with the sports resources,reinforcing the basic equipment of sports lottery…更多还原