【摘要】 由于药品的特殊性,决定了药品目标顾客群体的特殊性。药品目标顾客群体主要包括病患者、残障人士、自然灾害受害群体等,这也就决定了药品营销的伦理性比一般产品营销的伦理性更重要。因此,医药产品营销人员就应该处理好经济利益和伦理之间的关系,为医药产品的消费者提供全面、安全、经济和科学的服务,从而保障人民身体健康,促进社会和谐发展。更多还原

【Abstract】 The particularity of drug products results in the particularity of its target consumer groups which include the specific groups such as patients,the disabled,and victims of certain natural disasters,thus the ethics in the marketing of drug products appears more significant compared with that in the marketing of other products.Therefore,marketing dealers of drug products should balance the relationship between economic profit and ethics,and provide a reasonable and satisfactory service for their target consumers so as to promote the wellbeing of citizens and the harmonious development of our society.更多还原