【摘要】 通过对企业风险管理模式的研究,结合体育赛事的内涵和特征,认为体育赛事可以看作是一个企业对其产品的经营,体育赛事的风险管理就是一种特殊的企业风险管理。因此,将企业风险管理模式运用到体育赛事风险管理中,以期找出一种能预防与规避我国体育赛事风险的模式,对我国体育赛事的成功举办提供理论意义和现实指导作用。更多还原

【Abstract】 By analyzing the corporation risk management mode and the natures of sport event,the authors suggested that sport event can be treated as a kind of corporation management.Thus sport event risk management is some kind of corporation risk management.In this paper the authors suggested to use the principles of corporation risk management mode in sport event risk management and try to find out the suitable way to decrease the sport event risk,which will give some suggestions on how to hold a sport event successfully.更多还原