【摘要】 以《楚天都市报》副刊为主要探讨对象,提示了其所面临的挑战,同时从市场定位出发,从五个方面简略勾勒了其主要特色,以此探讨其取得成功的缘由所在。更多还原

【Abstract】 Faced with the flourish of mass media today,the newspaper supplements are subject to the pressure from all sides.How to gain audience’s recognition and attract readers is the most important problem.The paper takes the supplement to Chutian Metropolis Daily for case study,discussing the challenges it is faced.Starting from market orientation,it sketches the significant features of the supplement from five aspects,on the basis of which it explores the secret of its success.更多还原