【摘要】 采用多元线性逐步回归方法得出各分社以及各个课程的单位书号销售量,界定包含满意度、市场占有率、出版社的相对地位等属性的强势产品概念,使用熵权法和逼近理想点法(TOPSIS)建立了一个强势度排序指标。对于书号配置问题,使用二步决策思想进行资源优化配置,考虑出版社当年效益同时兼顾了长远发展战略,建立了整数规划模型,提高了企业的竞争力。更多还原

【Abstract】 In this paper,the sales of unit book serial number of every branch and each courses are calculated by multivariant linearity gradual regress.The concepts of pre-eminent product including satisfaction,market share,press’s relative position etc are established.With Entropy-Weight and similarity to ideal solution(TOPSIS),a strong power degree ordering index is constructed.Considering the benefits and long-term development strategy of the press,a two-step decision should be in place and a multiple target integral programming model is constructed to solve optimum allocation of resources.By doing so,the competitive prowess of businesses is enhanced.更多还原