【摘要】 立足女权主义立场,借鉴了批评语言学的方法,从英语广告用语的角度,分析了广告中的性别歧视现象,并指出造成这一歧视现象的原因是男权社会对女性的藐视和压迫,其根源来自男性对文化、语言和知识体系、大众媒介的控制,消除这一现象的根本出路在于真正实现男女平等。更多还原

【Abstract】 From a feminist’s perspective,this thesis analyzes the sexist phenomenon in the language of English advertising at discourse level.The guiding theory is Critical Linguistics.The sexist phenomenon can be regarded as a kind of oppression on women in the patriarchy,and the root of which lies not only in social organization or physical domination,but also in a male control of culture,language and knowledge,media communication.Linguistic action and social change should be taken synchronously for the purpose of eliminating sexism.更多还原