节点文献
第十届全运会赛事的市场开发
Analysis of market development of sports events in the 10th National Games
【摘要】 以第十届全国运动会赛事市场开发为研究对象,对十运会赛事市场开发的主要概况、十运会赛事市场开发的创新与进步以及十运会赛事市场开发的几点思考进行了论述与分析。
【Abstract】 Basing their study object on market development of sports events in the 10th National Games,the authors discussed and analyzed a few thoughts about the overview,innovation,progress and market development of sports events in the 10th National Games,hoping to provide a beneficial reference for commercial operation of the market of Chinese sports events in the future.
【关键词】 第十届全国运动会;
赛事市场;
市场开发;
【Key words】 the 10th National Games; market of sports events; market development;
【Key words】 the 10th National Games; market of sports events; market development;
【基金】 2005年江苏省体育局局管课题(TY5307)。
- 【文献出处】 体育学刊 ,Journal of Physical Education , 编辑部邮箱 ,2007年02期
- 【分类号】G812.20
- 【被引频次】34
- 【下载频次】674