【摘要】 采用文献资料法、调查法、数理统计法和访问法等,以上海市第十三届运动会为重点,对上海市大型体育赛事的市场开发机构、运作、现状、资源体系及其环境进行分析研究,并提出上海构建国际化大都市及竞技体育举国体制背景下的大型体育赛事市场开发策略。更多还原

【Abstract】 By the ways of documentation, investigation, statistics and interview, the paper takes the 13th Shanghai City Games as an example to study the market development organization, operation, status quo, resources system and environment of the major sports events in Shanghai. It puts forward the suggestions on the market development of major sports events with the background of building Shanghai into an international metropolis and the national system for competitive sports更多还原