【摘要】 新颖的纸质包装形式,朴素的视觉感受和手感,风格鲜明、简约、醒目的设计是洽洽香瓜子成功的重要砝码。艺术设计的核心宗旨是“按照美的规律为人造物”。设计美是审美价值和使用价值交叉联系的现象,它的核心是功能美。设计美应体现着合理、和谐的环境——产品——人的相互关系。作者试图以洽洽香瓜子的纸质包装为出发点谈开去,讨论设计美对产品、环境(包括社会)、人(消费者)的重要意义。更多还原

【Abstract】 New forms of papery package,plain visual effect and feel,distinct style, simplicity and eye-catching design are the important factors for the success of Qiaqia Fragrant Sunflower Seeds.The core tenet of art & design is to“invent objects for human beings according to principle of aesthetic value”. Aesthetic value of design is the phenomenon of aesthetic value crossed with usage value, and the core of asesthetic value of design is functional value. It should embody the reasonable, harmonious relationship between environment, product and men. Based on the papery package of Qiaqia Fragrant Sunflower Seeds,the paper discusses the significance of aesthetic value of design for product, environment(including the society)and men(consumer).更多还原