【摘要】 本文首先分析了旅游形象对于一个旅游目的地的重要性以及吐鲁番葡萄沟景区建立旅游形象的紧迫性。然后结合吐鲁番葡萄沟景区的实际,分析其旅游资源的现状及特色,运用调查问卷的形式对吐鲁番葡萄沟景区的旅游形象进行受众调查,并对其旅游形象替代性进行分析,然后定位吐鲁番葡萄沟景区的旅游主题形象,最后从理念形象(MI)、视觉形象(VI)、行为形象(BI)、旅游形象传播四个方面对其旅游形象进行塑造。更多还原

【Abstract】 This paper firstly analyzed the importance of tourism image to a tourism destination and the urgency of setting up tourism image of Turpan Grape Valley.Then combine the reality of Turpan Grape Valley,analyze the current situation and characteristics of its tourist resources,carry on the form of questionnaire about the perception of tourism image of Turpan Grape Valley,analyze the substitute of its tourism image,then position the tourism image of Turpan Grape Valley,lastly portray its tourism image from such three aspects as mind image,visual image,behavior image and the transmitting technique.更多还原