【摘要】 主题公园是指围绕特定主题而规划建造的有特别环境和游乐项目的新型公园。我国主题公园产业的启动发展是中国国内旅游业发展到一定阶段的产物。但近年来部分主题公园出现亏损的现象,及时调整经营策略、改善经营管理,在新环境下重新建立竞争优势,促进我国主题公园健康可持续发展,是中国主题公园发展商所关注的重要问题。更多还原

【Abstract】 The subject park refers to the encompassment specific subject to build.It’s new park with the special environment and amasement.In our country domestic tourism it is the certain stage product that the park starts development.In recent years the subject park appears the loss condition.The adjustment management of strategy,the improvement management and operation,establishes the competitive advantage under the new environment,promotes our country subject park healthy and sustainable development,is important question which the Chinese subject park developer pays attention.更多还原