【摘要】 新农村建设是近一个时段,社会、媒体关注的热点话题。本文以此为视点,针对2005年浙江省首批51个体育强镇创建过程中所表现出的体育社会现象,从开展农村体育的政府行为、体育组织建设、体育设施建设、群众体育活动开展等几个方面进行考察。认为,新农村建设中,经济发达地区富裕起来的农村、农民对体育的需求,已经开始呈现出依靠自身优势,建设施、创组织、搞活动,主动追求体育文化生活的态势,体育正以其不同于以往的文化性品格走入农村,贴近农民的生活。更多还原

【Abstract】 The construction of new rural area is a hot topic among the society and media in recent times.Based on it and the sports spirit shown in the constructing process of the first 51 powerful sports town in Zhejiang Province in 2005,the study will be carried on from these aspects such as the government’s policy in developing rural area sports,organization of physical exercise,construction of sports facilities and the sports activities developed in the public.The result shows that in the construction of new rural area,there are demands for sports among the rich farmers in developed rural areas.Depending on their own advantage,the farmers start to initiatively pursue sports culture way of life by building facilities,establishing organizations and hol-ding activities.Sport is approaching rural areas and the farmer’s life with quite different culture characteristics.更多还原