【摘要】 针对目前国内联赛观众人数下降的现状,通过对成都、重庆、武汉、南京、深圳、广州和西安7个足球重点城市球迷进行问卷调查及走访,对其观看比赛的动机进行了分析和研究。结果表明:只有提高球队比赛质量、采取合适的市场营销策略、树立品牌知名度、培养忠诚的球迷群体,才能真正改善目前的现状。更多还原

【Abstract】 In the light of the number of soccer audience has declined,this article surveyed the soccer fans from 7 key soccer cities,like Chengdu,Chongqing,Wuhan,Nanjing,Shenzhen,Guangzhou and Xian by questionnaire and interview,and studied on their motivation of watching soccer games.The results showed that improving soccer games,choosing appropriate marketing strategy,establishing a popular brand and developing loyal soccer groups are the crucial factors to improve the current situation and to promote our soccer market.更多还原