体验营销下的品牌策略研究

【摘要】 体验经济已经成为继知识经济和服务经济之后的一种新的经济形态。越来越多的消费者渴望得到体验,愈来愈多的企业精心设计与销售体验。各行各业的顶尖企业都将发现,未来的竞争战略,就在体验。英特尔公司总裁葛洛夫曾经指出:"我们的产业不仅是制造与销售个人电脑,更重要的是传送信息和形象生动的交互式体验。"更多还原

【Abstract】 Experience economy has become a new economy ideology after knowledge economy and service economy, more and more companies has carefully designed and sold experience. Top company in every field will discover that the future competition strategy, is experience. Grove, CEO of Intel has pointed out:"Our industry not only produce and sell PC, but also convey information and lively interactive experience更多还原