【摘要】 顾客满意在不同的营销理论指导下具有各自不同的内涵,对企业的营销实践也具有完全不同的意义。面对残酷的市场竞争,企业唯有建立合适的顾客满意衡量系统,认真感知客户的需要,维系和加强客户关系,方能提升市场竞争力。更多还原

【Abstract】 The satisfaction of customers possesses respective connotation under different marketing theories,and completely different significance to enterprise’s marketing practice.In fierce market competition,only establish appropriate customer-satisfaction-evaluating system,perceive customers’needs earnestly,maintain and enhance customer relationship,can enterprises promote their market competitive powers.更多还原