【摘要】 国内服装品牌的竞争已经从以产品为导向转向以顾客为导向,那么面对竞争的残酷性、顾客需求的多样性以及自身资源的有限性,如何制定以顾客资产为导向的营销策略就成为服装企业争先考虑的问题。文章从市场细分、广告宣传、品牌要求和卖场服务四个方面对顾客资产导向下的服装品牌营销提出了一些建议。更多还原

【Abstract】 The competition among native fashion brands has changed its focus from products to customers.How to set a right strategy which orients the customers′ assets has become the first question to fashion enterprises in the face of the cruel competition,the various demands of customer and the limited resource.This paper gives some advice on the following aspect: market subdivision,advertisement publicity,brand demands and selling service.更多还原