【摘要】 文章着重对CRM在服装企业中的应用进行了分析与研究。简单地介绍了CRM的概念和思想;分析了目前服装企业实施客户关系管理的必要性和存在的问题;对服装企业有效实施客户关系管理提出了几点措施。更多还原

【Abstract】 In the paper,the analysis and research of applying CRM to apparel enterprises were made.The concept and idea were simply introduced.The necessity and problems of applying CRM to apparel enterprises were analyzed. Some measures of efficiently applying CRM were put forward.更多还原