【摘要】 本文试图在对沿青藏线地区旅游客源市场分析的基础上,以科学的发展观为统领、以创建高原特色旅游品牌为主旨,运用空间格局不经济假说1和旅游市场营销学理论,提出青藏地区旅游客源市场规划的六项战略构想。更多还原

【Abstract】 The guiding principle of this thesis is the viewpoint of scientific development and the purport of creating unique brands of tourism products which are characterized by altiplano features.Based on the analysis of Qinghai-Tibet Railway region’s tourists resources,the assumption of uneconomical spacial structure and theory of tourism marketing,the present author comes up six strategic planning designs on the market development of tourists resources in the two regions.更多还原