【摘要】 在资源有限的条件下,企业必须将资源投放到那些有利可图的客户上,因此有必要进行客户细分,对于处在激烈竞争环境中的航空货运尤其如此。本文借鉴客户价值细分理论,以客户的当前价值和增值价值为细分依据,提出基于层次分析法的航空货运客户价值细分方法。更多还原

【Abstract】 In the conditions of limited resources,enterprises must be resources to those profitable customers.Hence the need for cus-tomer segmentation,at competitive environment of air cargo in particular.This paper from customer value segmentation theory,the current value of customers and value-added basis for the subdivision,based on the Analytic Hierarchy Process air cargo customer value segmentation method.更多还原