【摘要】 以问卷调查的方式对在校大学生以化妆品消费为主的日常化妆行为进行了调查,运用统计学方法进行了分析,结果表明当代大学生重视对化妆品品牌的选择,对化妆项目的接受比较理性,消费额相对合理。调查结论为企业开拓青年人化妆品市场提供参考依据。更多还原

【Abstract】 The undergraduates’ make-up behavior including consumption of cosmetics was surveyed by sending questionnaires to undergraduates. It can be concluded from the response of the questionnaires that the contemporary undergraduates paied much attention to the brand of cosmetics. And their make-up behavior was moderate and reasonable. The conclusions can be used as a reference for the formulations to exploit the youth’s cosmetic market.更多还原