【摘要】 在对营销模式内部要素和环境因素分析的基础上,构建汽车营销模式格局演变的系统动力学模型,研究未来几年内我国汽车营销模式的格局在各种内外部因素的共同影响下发展变化的趋势,得出未来5~10年特许经营模式将在我国汽车市场占主导地位,同时其它营销模式将呈现不同的发展态势,并认为营销模式受互联网发展和政策因素影响最显著。更多还原

【Abstract】 On the basis of the analysis on internal and environmental factors,a system dynamics model for the evolution of the automotive marketing mode patterns is built.Then the development trend of China automotive marketing mode in the following years is analyzed.The results indicate that franchising mode will dominate the automotive market in China in the coming 5～10 years.It is also pointed out that the Internet popularization and the policies most remarkably contribute to the development of marketing mode patterns.更多还原