【摘要】 B2B电子交易平台是近年发展起来的一种新的B2B电子商务模式,如何提高平台对交易各方的适应性是亟待解决的问题之一。本文从一个新的视角——个性化需求与个性化服务,提出了一种解决思路。在对B2B电子交易平台演进进行分析的基础上,揭示了它的以用户为中心的机制;从交易流程整合的角度研究了B2B电子交易平台上的个性化需求,同时探讨了内容管理要素对B2B电子交易平台的个性化服务所提供的支持。更多还原

【Abstract】 B2B E-commerce platform is one kind of new business model emerged in recent years.How to improve its adaptability should be solved urgently.This paper offered a way from a new view of individualized demand and service.On the basis of the analysis of its evolution,it described its customer-oriented scheme.It analyzed it from the view of the integration of transaction flow.It also did some research on the support that content management might provide to the individualized service of B2B e-commerce platform.更多还原