【摘要】 以体育社会学、消费行为学、体育经济学等理论为基础,分析了我国居民体育消费的现状,从心理学角度深入剖析了居民体育消费的决策过程,从而为加速我国体育产业发展提供理论依据。更多还原

【Abstract】 This paper analysed the current condition of citizen sports consumption,we made a thorough study on the decision-making process of citizen sports consumption in China.One of the purposes for the research is to lead citizen sports consumption correctly,the other is to make a valid tactics for administration departments and business,in order to improve the consumptions’level and theorize for acceleration the development of Chinese sports industry.更多还原