【摘要】 以江苏省杨树栽植农户为例,对影响农户纵向协作形式选择的影响因素进行了实证分析。研究结果表明,户主及家庭特征和交易成本等因素影响了杨树栽植农户销售渠道的选择行为。其中,户主受教育程度、家庭中是否有读书的孩子、家庭中是否有人从事非农职业、栽植规模、能获得一个好的价格和买方声誉好等因素对农户选择合同销售有正的影响,其它则有负的影响或者影响不显著。农户选择销售渠道的主要目的是为了减少不确定性,降低交易成本。更多还原

【Abstract】 In this paper,the factors affecting vertical coordination choices among poplar trees planting households are analyzed in Jiangsu Province.It shows that the households ’ characteristics and transaction cost affect their choosing channels of selling poplar trees.Among them,educational level of hosts,school-going children in the family,members engaging in no-agriculture occupations,planting scale,maintaining price,good reputation are positive influence factors,while others are negative and no-remarkable influence factors.Households’ purpose is to reduce the uncertainties and transaction cost.更多还原