【摘要】 文章运用目的论,从语音联想、形式联想、语义联想、音义联想和审美联想法五个方面来论述联想法在商标翻译中运用的可行性。联想方式在商标译名中的运用加强了对消费者的心理冲击力,从而产生认同感和购买欲。更多还原

【Abstract】 The paper discusses the feasibility of applying association to brand names’ translation using Skopos theory in terms of phonetics association,form association,semantic association,phonetics-semantics association and aesthetic association.Application of association to brand names strengthens the consumers’ psychological momentum,making consumers produce agreement and purchasing desire.更多还原