【摘要】 衡阳湖之酒作为低度、营养的酿造黄酒,正适合当今社会新的消费价值趋向,只要辅以有效的营销手段和得力宣传,衡阳湖之酒产业将具有可喜的发展前景。文章对湖之酒产业目前存在的环境、优势、劣势、机遇、挑战、营销策略等进行了详尽的分析。更多还原

【Abstract】 Huzi wine is consistent with the modem consumption trend for its low alcohol and rich nutrition.Huzi wine industry will make a promising development in the future if assisted with efficient management & sale strategy and media propagation.The current environment,advantages and disadvantages,market prospect,and management & sale strategy were described in detail.更多还原