【摘要】 会展业和旅游业有着极其密切的关系,对旅游业有极强的带动作用。本文以2005上海国际汽车展作为案例实证研究,以实地调查的数据为依据探讨参展观众的本地旅游消费结构,详细分析其构成以及国内外地观众与境外观众、不同身份的参展观众的旅游消费结构差异及其影响。更多还原

【Abstract】 Convention and exhibition industry has a strong driving force on tourism industry with which it is closely related.This article attempted to make an empirical study of 2005 Shanghai International Auto Show.With the data collected from an on-spot investigation,the paper probed into the local travelers’ tourism consumption structure and its composition and the differences among the tourism consumption structure of domestic and overseas audiences,as well as that of the exhibitors of various statuses.更多还原