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小城镇不同社会阶层居民体育消费特征及发展对策研究
Research on Characteristics of Sports Consumption and Development Countermeasure for People from Different Social Stratus in Small Towns
【摘要】 从社会分层结构的角度透视小城镇不同社会阶层居民体育消费特征。结果显示:社会各阶层的体育消费均倾向于不消费。消费类型趋向于实物性消费;绝大部分居民的年体育消费随着阶层的降低呈现下降趋势;“花钱买健康”的观念在不同社会阶层的差异明显。提出了扩大社会上层体育消费的影响,提高社会中上层和中层体育消费水平和引导社会中下层和下层体育消费理念的发展对策。
【Abstract】 Social stratification is one kind of enduring patterns that decide people’s ranks in social location.From the perspective of social stratification,the paper penetrates characteristics of sports expense among people of the small towns.Result shows: The social various social strata sports expense favors to be zero-expense.The expense type tends to be in relia expense;The major part of inhabitant’s expends reduces along with the social stratum down.The idea of "Money buys the health" differentiates in different social class significantly.This article proposes that the upper social strata sports consumption should be expanded,the intermediate and mediate ones should be enhanced,the lower level should be guided to take sports,and countermeasure has been proposed in this article.
【Key words】 small town in rural area; residents at different social status; sports consumption;
- 【文献出处】 南京体育学院学报(社会科学版) ,Journal of Nanjing Institute of Physical Education(Social Science) , 编辑部邮箱 ,2007年03期
- 【分类号】G812.4
- 【被引频次】19
- 【下载频次】381