【摘要】 通过问卷对南京市20所健身俱乐部的550名健身消费者进行调查,调查结果表明健身消费者女性多于男性,健身队伍以中青年、高学历、有一定文化水准和稳定收入的人群为主,同时宣传、价格、环境、服务、品牌、产品等因素是影响健身消费者消费的主要因素。更多还原

【Abstract】 Through a questionnaire to 550 consumers in 20 fitness clubs at Nanjing,the survey results that females consumers are more than males,health teams to young, highly educated,a certain level of culture and a stable source of income for the main crowd.At that time,publicity,pricing,environment,services,brands,consumer products and other factors are the main factors of affecting the fitness.更多还原