节点文献
强化科技期刊市场竞争意识的策略
Discussion on the Tactics of Strengthening the Market Competition Consciousness of Sci-tech Periodical
【摘要】 通过对《节能》杂志相关资料的分析,探索了强化科技期刊市场竞争意识的策略,以期形成与科技期刊特色相吻合的广告理念。
【Abstract】 Through analyzing on the relevant information of the journal of Energy Conservation, this paper probes into the tactics of strengthening the market competition consciousness of sci-tech periodical in order to form the advertisement concept fitting in with the sci-tech periodical characteristics.
【关键词】 《节能》杂志;
科技期刊;
广告管理;
【Key words】 journal of Energy Conservation; sci-tech periodical; advertisement management;
【Key words】 journal of Energy Conservation; sci-tech periodical; advertisement management;
- 【文献出处】 科技情报开发与经济 ,Sci-Tech Information Development & Economy , 编辑部邮箱 ,2007年18期
- 【分类号】G239.2-F
- 【被引频次】1
- 【下载频次】44