【摘要】 在探讨了客户关系管理理论的基础上,分析了工程项目管理企业运用客户关系管理理论提高市场竞争力的必要性。摒弃传统的企业发展分析方法,而是从客户关系管理这个全新的角度出发,结合工程项目管理企业的特性,对工程项目管理企业的发展提出对策。更多还原

【Abstract】 Based on the discussion of the theory of customer relationship management, this paper analyses the necessity of the employment of the theory for the construction project management company. In combination with the characteristics of the construction project management company, this paper proposes some measures for the development of the construction project management company from the new perspective of customer relationship management instead of the traditional one.更多还原