【摘要】 在电子商务时代,以客户为中心的客户关系管理成为增强企业核心竞争力的关键。通过介绍客户关系管理的发展之路,详细阐述客户关系管理内在含义,以及现有客户关系管理模式的类型,指出了今后客户关系管理的发展趋势,对于实施客户关系管理的企业具有指导意义。更多还原

【Abstract】 In the age of e2commerce,the Customer Relationship Management(CRM)that focuses on customers,is the key to improve core competence of corporation.This paper introduces the development of CRM,expatiates on the intrinsic meanings of CRM and the styles of CRM mode,indicates the trend of CRM development.This would guide the enterprises which are carrying CRM into execution.更多还原