【摘要】 采用文献资料研究的方法,阐述了国内外体育会展产业的发展现状,分析了我国体育会展业在发展中凸现的问题及面临的机遇和挑战。在此基础,提出四点发展对策:1)优化资源配置,调整政府角色;2)规范行业秩序,提高服务质量;3)拓展专业人才,培植专业观众;4)多元化发展体育会展产业。旨在为我国体育会展业的健康发展提供理论参考。更多还原

【Abstract】 By employing the method of researching on documentary material,the author expounded concisely on the present state concerning the development of domestic and overseas sport expo industry,and analyzed the distinct problem among the development as well as the confronted chances and challenges.Upon the basis of the exposition and analysis mentioned above,the author put forward countermeasure,aiming at providing theoretical reference for the healthy development of the nation’s sport expo industry,with four developing viewpoints as follows,1) optimizing the allocation of resources and adjusting the role of the government;2) regulating the industrial order and improving the service level;3) encouraging the talents and cultivating the audiences;4) establishing a plural development of sport expo industry.更多还原