【摘要】 集群企业品牌的生成是众多因素共同作用的结果,这些因素构成了集群企业品牌生成的要素,主要包括显性的和隐性的两类。这两类要素之间需要相互协调,相互配合,单个要素不足以产生企业品牌。本文在分析企业品牌一般构成要素的基础上,通过剖析集群企业品牌生成的要素系统,建立了集群企业品牌生成的SPCI分子模型。更多还原

【Abstract】 The forming of the enterprise brand in cluster is decided by many factors.These factors can be divided into two categories: dominant factors and recessive factors.The harmony and reaction of the factors result in the forming of the brand.Based on the factors of the brand in general,this paper analyzes the factors of the enterprise brand in cluster and puts forward the SPCI molecule model of the enterprise brand in cluster.更多还原