【摘要】 加强导游管理,提高导游服务质量是进一步提升中国旅游业竞争力的关键所在。需要运用利益相关者理论分析目前中国普遍存在的导游管理问题,充分考虑各利益相关者的利益诉求,通过建立完善的导游薪酬和激励机制,引入"银发导游员"塑造全新的导游形象,充分发挥旅游协会的职能,最终实现其利益格局均衡发展。更多还原

【Abstract】 There are important to improve the competitive ability of our national tourism that strengthening the tour-guide management and improving the quality of tour-guide service.Analyzing the question of management to travel guides which exist universally in our country using the stakeholder theory,considering all their interest demands,establishing a perfect mechanism about tour-guides’ salary and stimulant,introducing the ’white-headed guides’ to shape the new image of the tour guides,and exerting the functions of the tourist association to realize the balanceable development of stakeholder’s interest.更多还原