【摘要】 密云拥有良好的生态环境和独特的自然人文资源,作为京郊休闲旅游产品的重要组成部分,旅游业的发展潜力巨大。但是,密云旅游业的发展仍然处于以数量扩张、粗放经营为特征的过渡阶段,发展水平较低,旅游产业发展与旅游资源的优势地位不相适应。作者运用SWOT分析法对密云旅游业进行分析,明确发展进程中的优势和劣势、机遇和挑战,从而充分利用优势,克服劣势,抓住机遇,迎接挑战,促进当地旅游业的深入发展。更多还原

【Abstract】 With its favorable ecological environment and unique natural & historical resources,the development of tourism industry in Miyun county has great potential.However,its development is now in a lower stage,which doesn’t match its resources status.Based on the SWOT analysis of its strengths、weaknesses、opportunities and threats,the paper puts forwards a series of countermeasures about its depth-development of tourism in Miyun county.更多还原