【摘要】 文章试图通过案例分析的形式探究两种不同形式和内容的“体育营销”。通过对这些案例的分析,总结两种“体育营销”的效果和影响;着重分析后一种不被许多人所知的“体育营销”,引导出体育与经济可以是双赢的结论,并以某高校体育创业的成功例子给读者提供借鉴。更多还原

【Abstract】 This essay tries to explore two kinds of different "sports marketing"with cases.It will largely introduce the latter one which was little known before,and get a comment that sports and economy can reach mutual benefit.There is also an example of successful sports marketing in university which will show the readers some useful references.更多还原