【摘要】 在分析媒介产品属性的基础上,探讨了媒介产业相应的经营策略,得到了以下主要结论:在物质形态上,广播及无线电视是公共物品,有线电视、数字电视及网络媒体是准公共物品,报纸及杂志是私人物品,媒介产品承载的内容是公共物品,媒介产品集聚的“注意力资源”是私人物品;加快新闻信息的发布,增强新闻信息内容的独特性是所有媒体经营的策略、目标和方向。更多还原

【Abstract】 On basis of analyzing the quality of media products,this article discusses the corresponding management strategies of media industry,and draws some conclusions as follows:In terms of material form,broadcasting and wireless TV are public goods;Cable TV,digital TV and network are semi-public goods;Newspapers and magazines are private goods.The contents which media products convey are public goods,while eye-catching resources media products collect are private goods.As a result,it is the strategy,goal and direction of all media management to accelerate the news release and strengthen the uniqueness of news contents.更多还原