【摘要】 随着信息网络技术的迅猛发展及其对商业领域的强劲渗透,网络营销已成为市场营销的主流,当前我国企业制定和实施网络营销策略,要遵循细分定位目标市场、精心规划网站和机构建设、完善物流渠道和支付功能等原则,同时注意防范风险和建立信誉等问题。更多还原

【Abstract】 The rapid development of cyber technology and its powerful infiltration into business field has made cyber marketing the major mode of marketing.This article describes the issues that shall attract attention from China’s enterprises in designing and implementing cyber marketing: such as segregation and positioning of target market,carefully planning the website and institutional construction,and perfecting the logistic channels and payment function as well as guarding against risks and building good reputation.更多还原