【摘要】 广州是我国最早以市场方式成功举办商业品牌赛事、开展足球市场化改革,和成立健身俱乐部的城市之一。随着经济的增长,人民生活消费水平的不断提高,真正意义上的体育产业开始在这个城市萌芽,并形成一定的规模。本文通过对广州体育产业的子产业构成、投资结构、产品结构和设施结构特征的分析,找出了现有体育产业结构存在的问题及不足,为管理层决策提供依据。更多还原

【Abstract】 Guangzhou is one of the earliest cities that held the brand competition,developed football market reforming and establishing the body-building club.With the development of economy and the increasing of people’s consumption,the real meaning of sports industry began to germinate in this city.According to analysis of the characteristics of sub-industry,investment structure,production structure and gymnastics accommodations,the author finds out the problem of current sports industrial structure,aiming to provide theoretic references for the administration decision-making.更多还原