【摘要】 标题是广告的主题和灵魂。广告学者在活的标题语言实践中,有时会有意识地违反谚语内部的语言规律,故意偏离常规而选择特殊性的表达方式,变异谚语。本文试图从现代俄罗斯报纸广告的最新资料去分析、探讨俄罗斯广告作品创意者是如何巧妙地使用俄罗斯谚语作为广告标题的。更多还原

【Abstract】 Title is the soul of the advertisement in which the inner rules of language are sometimes gone against,some special expressive methods are chosen instead of the common ways and then the proverbs are used creatively.This paper analyzes how Russian proverbs are flexibly used in the advertising title according to the latest materials of advertisement on Russian newspaper.更多还原