【摘要】 引入体现市场上、下游内部竞争关系的需求函数,籍此讨论了两个竞争性零售商在收取通道费时的博弈均衡,分析通道费对制造商和零售商利润的影响,发现较高的通道费会将边缘企业产品排挤出市场,而反向交纳的高额通道费会使主导企业的产品无法进入零售渠道,其他不同的通道费收取标准也将决定企业的产品能否进入流通渠道,影响零售市场中产品种类的多寡,并在此基础上对目前有关通道费的部分经济现象进行了相应解释。更多还原

【Abstract】 This paper introduced a new demand function which embodied the competition of the market,discussed the equilibrium of product discretion between two retailers,and analyzed how the slotting allowance influences the retailers’ profit.Based on this research,the slotting allowance that influences the product variety in retail channel directly is found and the relativity between them is summarized.Further more,this paper explained some phenomenon’s about the slotting allowance in real situation.更多还原