【摘要】 自助旅游是当今一种比较时尚的旅游方式,它因出游自由、体现个性而深受旅游者喜爱。阳朔是我国知名的自助旅游目的地。本研究通过随机抽样调查方式,对来阳朔的600位中外自助游客的行为方式、人均花费、消费结构和出游满意度等进行了统计分析。研究发现:阳朔的吸引力逐渐下降,自助游正面临着严重的挑战。基于旅游者消费行为的基础上,对阳朔的自助旅游产品设计提出了一些建议和思路。更多还原

【Abstract】 FIT is a popular travel fashion,and it is fashionable as freedom and conspicuous individuality.Yangshuo is a well-known tourism destination,which is named as "paradise of FIT".The study commits itself to analyse the behavior ways,spending per person,structure of consumption & extent to contentment of 600 FIT by random sample.The research draws an important conclusion:the attraction is declining gradually,and Yangshuo is in face of a grievous challenge.Based on the study,the author tries to put forward some suggestions and measures of FIT products.更多还原