【摘要】 内蒙古自治区是我国仅次于新疆的第二大沙漠分布区域,拥有独特而丰富的沙漠景观和神奇的鸣沙,但是沙漠资源自身的巨大旅游价值尚未很好地体现出来。本文在全面分析国内特别是内蒙古沙漠旅游发展现状和特点的基础上,总结并阐述了沙漠旅游产品的具体开发模式,提出了内蒙古沙漠旅游在产品开发、区域合作、市场开拓和营销宣传等方面的新理念与新策略,试图探索一条对西部沙漠旅游发展有益的道路。更多还原

【Abstract】 The Inner Mongolia Autonomous Region is one of the most immense region with wide-ranging desert.There has unique and wealthy desert landscape,magical sound-sand range.However,the desert development、utilization and advertisement lagged behind Nixia and Gansu,and then the great value in the desert itself is not yet incarnated completely,the special study in such case is more less.Based on the comprehensive understanding of the present conditions and characteristics of domestic desert tourism,especially in the Inner Mongolia.It is concluded and set forth the specific development patterns of desert tourist products,then put forward some new conceptions and strategies in product development、regional cooperation、market exploration and promotion,etc,related to the Inner Mongolia desert tourism.The purpose is to search a way in favor of the desert tourism in the west of China.更多还原